Dr. Lennon is a Professor in the Merchandising program at Indiana University-Bloomington, teaching consumer behavior, behavioral aspects of dress, international consumers and retailers, and research methods.She has published numerous refereed research articles and book chapters. Current research interests include online consumer behavior and consumer misbehavior on Black Friday. She also recently co-authored a new textbook, Social Psychology of Dress.From 2007 to 2012 she served as Editor of the Clothing and Textiles Research Journal.Her numerous awards include an endowed position at the University of Delaware (2006-2013), ITAA Distinguished Scholar (2008), Distinguished Lecturer (2002), and Fellow (1996), and the Outstanding Research Paper Award from the Educators for Socially Responsible Business (2010).Before coming to IU, she was a long-time faculty member at The Ohio State University and University of Delaware.